Key Highlights
- Discover how internal automation is transforming the landscape for small and medium-sized businesses (SMBs), enabling them to optimize operations and achieve significant growth.
- Understand the evolution of automation technologies and their impact on various business functions, from streamlining workflows to improving customer service.
- Explore real-world examples and case studies of SMBs successfully leveraging automation to drive efficiency, reduce costs, and enhance customer satisfaction.
- Learn about essential automation tools and technologies, along with practical steps for implementing automation within your organization.
- Gain insights into overcoming common challenges in automation adoption, such as budget constraints and data security concerns.
Introduction
In today's fast-changing business world, small businesses are always looking for ways to improve their operations and grow. Automation has become an important tool that helps SMBs simplify their processes, lower costs, and increase efficiency. By using automation, small businesses can achieve higher productivity, enhance customer experiences, and gain an advantage in the market.
Understanding Internal Automation in SMBs
Internal automation means using technology to do tasks that people usually do by hand in a company. It is different from external automation, which is about tasks that involve customers. Internal automation helps to make back-end processes easier, which improves efficiency and saves time and resources.
When SMBs automate tasks that take a lot of time and repeat often, they can use their workers better. This lets employees focus on important goals like new ideas, managing customer relationships, and growing the business.
Definition and Scope of Internal Automation
Internal automation for small businesses means using software and technology to handle repetitive tasks. This helps make workflows simpler and improves how the business operates. It involves finding tasks that can be done by automation tools. This allows workers to focus more on complex and strategic activities.
The area of internal automation in small to mid-sized businesses (SMBs) is large. It covers many departments, like marketing, sales, customer service, human resources, finance, and operations. By automating tasks such as data entry, invoice processing, social media management, and handling customer service questions, SMBs can lessen the manual work needed. This also helps to reduce mistakes and boost overall productivity.
Additionally, internal automation helps small businesses to improve how their workflows work. It creates automated processes that connect different systems and departments. This leads to better data flow, fewer delays, and improved teamwork among team members.
The Evolution of Automation Technologies in Business
The rise of automation technology has changed how businesses work in many areas. In the beginning, there was simple task automation. Now, with artificial intelligence (AI) and machine learning, technology has grown and improved how automation functions in business.
One clear trend is that small businesses now have better access to automation tools. Cloud-based platforms and software-as-a-service (SaaS) models make it easier and cheaper for small and medium-sized businesses (SMBs) to use automation tools that fit their needs and budgets.
Also, adding AI and machine learning to automation technology has created new opportunities for businesses. AI-driven automation tools can look at large amounts of data, recognize patterns, and make smart choices without needing humans. This helps businesses automate complicated processes and make better decisions.
Key Benefits of Implementing Internal Automation
Using internal automation has many advantages for small businesses in different areas. It can help increase efficiency, lower costs, improve accuracy, and create better customer experiences. When small businesses use automation, they can make their operations better and stand out from others.
Also, automation helps small businesses grow more easily. They can adjust to changing market needs and save time and resources. This allows them to focus on important plans that promote growth and innovation.
Cost Savings through Automated Processes
One major benefit of internal automation for small and medium businesses (SMBs) is the large cost savings it provides. When businesses automate tasks that take a lot of time, they don’t need to rely on manual work as much. This leads to lower labor costs and better efficiency. Automation means businesses don't have to hire extra staff for jobs handled by technology. This results in a better return on investment (ROI).
For example, automating work like data entry, invoice processing, and payroll management gives employees more time. It also cuts down the chance of mistakes, which can save money by avoiding rework and possible penalties. Furthermore, automation helps improve inventory management. This can lower storage costs and decrease waste from unsold products or spoilage.
By making these tasks easier and reducing mistakes, SMBs can cut costs. They can also improve their profits and use their resources wiser to help their business grow.
Enhanced Accuracy and Reduced Human Error
Human error is something we cannot avoid in tasks done by hand. This often leads to mistakes, inconsistencies, and extra work. Internal automation helps a lot by reducing the chances of human errors. It ensures that tasks are done with precision and the same way each time. This means better quality of work, fewer mistakes, and following industry rules more closely.
Automation tools follow set rules and steps. This helps avoid the differences that can come from human actions. It is especially useful in jobs needing high precision, like data entry, calculations, and managing stock. With fewer mistakes, businesses can keep data accurate, improve the trustworthiness of their work, and lower costs from fixing errors.
Also, automation can enhance quality control. It can spot and flag potential errors and inconsistencies right away. This helps businesses fix issues before they reach customers and keeps quality high in all their work.
Increased Productivity and Operational Efficiency
Internal automation is very important for improving productivity and efficiency in small and medium-sized businesses (SMBs). By automating tasks that people used to do by hand, companies can free up employees from boring and repetitive work. This change helps workers to focus on tasks that add real value to the company. As a result, they experience higher productivity, faster turnaround times, and better overall efficiency.
Automation makes workflows smoother, removes obstacles, and cuts down the time needed to finish tasks. This allows businesses to do more in less time, which helps them be more responsive to customer needs. Also, automation guarantees that tasks are done consistently and efficiently, no matter who is available or how busy things get.
By streamlining operations, automation helps SMBs make better use of their resources, leading to more output with the same or even fewer resources.
Scalability and Flexibility in Business Operations
Internal automation is very important for small and medium-sized businesses (SMBs) that want to grow and adjust to changes in the market. As a business gets bigger, it takes on more work, and doing everything by hand is not practical anymore. Automation helps businesses manage more work easily without having to hire a lot more people.
With automation, companies can quickly change how much they operate. They can step up or reduce their work based on demand or busy times without losing efficiency. For example, an online store may have many orders during the holiday season. Automation can help it manage order fulfillment, keep track of inventory, and provide better customer support.
In addition, automation allows businesses to adapt to changes in the market and grab new chances faster. By automating everyday tasks, companies save time and resources. This way, they can concentrate on innovation, develop products, and work on strategies that help them grow and stay ahead of the competition.
Real-World Examples of Successful Automation in SMBs
Small and medium-sized businesses (SMBs) are using automation in many ways. They automate marketing campaigns and customer support. They also simplify financial tasks and manage inventory better. This helps them stay ahead of their competition. Real-life examples show how useful automation can be. These cases inspire businesses, no matter their size, to look into automation.
Now, let's check out a few case studies. They show how using internal automation has helped SMBs improve their work and get great results.
Case Study: Automation in Retail Management
A retail chain of medium size had trouble managing inventory at its many store locations. Tracking inventory by hand took too long, made many mistakes, and often caused either stockouts or overstocking. To solve these problems, the company set up an automated inventory management system.
This system worked with the point-of-sale (POS) terminals in each store. It updated inventory levels automatically when sales happened. This automation removed the need for manual entry, cut down errors, and gave accurate inventory information in real-time.
As a result, the retail chain saw a big drop in stockouts and overstocking. This led to better sales, less waste, and happier customers. They also improved their supply chain management by using real-time inventory data to change their ordering methods and make sure stock was always replenished on time.
Case Study: Effective Use of CRM Systems in Small Businesses
A small marketing agency was having a hard time keeping up with its growing number of clients. They used spreadsheets and emails to manage client communication, which often led to missed chances and uneven follow-ups. To get better at managing customer relationships, they decided to use a cloud-based CRM system.
This new CRM system brought all client info together in one place. It automated email campaigns and gave insights into how clients interacted and what they liked. This helped the agency make their messages more personal, build better relationships, and keep track of each client’s progress.
By automating these tasks, the marketing agency made its operations more efficient, improved communication with clients, and grew its client retention rate. They could also find more chances for upselling and cross-selling by looking at the data collected in the CRM system. This led to more money coming in.
Essential Automation Tools for SMBs
As automation gets easier to access, small and medium-sized businesses (SMBs) can now use many tools to automate their work. They can pick from tools for marketing, accounting, and customer support. This way, they can find what fits their needs and budget best.
Here’s a look at some of the best automation tools and platforms for SMBs.
Overview of Accessible Automation Software
The rise of affordable and easy-to-use automation software has made it simple for small businesses to adopt automation. Cloud-based options and SaaS models provide flexibility, scale, and cost savings. This means businesses do not need to spend a lot of money upfront.
For example, marketing automation tools like Mailchimp, HubSpot, and ActiveCampaign help businesses automate their email marketing, social media tasks, and lead nurturing. CRM systems, such as Salesforce Essentials and Zoho CRM, offer ways to manage customer interactions, automate sales activities, and gain useful insights about customers.
In the same way, accounting software like Xero and QuickBooks Online takes care of financial tasks like invoicing, tracking expenses, and payroll. Project management tools, such as Asana and Trello, make it easier for teams to work together and improve their workflows.
Integrating AI with Automation for Enhanced Capabilities
The mix of artificial intelligence (AI) and automation is helping businesses do more. It allows them to manage more complex tasks and make better decisions. AI tools can look at data, find patterns, and make predictions. This helps small and medium businesses (SMBs) understand their data better and make smarter choices.
For example, AI chatbots can answer customer questions, offer quick support, and tailor interactions based on a customer's past. With AI, predictive analytics can predict sales trends, improve pricing, and find potential risks and chances.
As AI gets better, we will see even more advanced automation solutions that change how SMBs work and connect with their customers.
Step-by-Step Guide to Implementing Automation
When you choose to adopt internal automation, you need to think carefully about how to implement it. A good plan helps make the change easy and improves the chances of success.
Here’s a simple step-by-step guide to help with your automation journey.
Identifying Business Processes for Automation
The first step to using automation is figuring out which business tasks will gain the most from it. You should look at jobs that repeat often, take a lot of time, make mistakes easily, or need a lot of manual work. These tasks are best for automation.
Start by writing down how your current workflows work and check each step carefully. Find delays, extra tasks, and areas that can be better. Talk to people from different teams to understand their workflows and problems well.
Decide which processes are most important for your business goals, like boosting customer satisfaction, cutting costs, or improving efficiency.
Selecting the Right Automation Tools
Choosing the right automation tools for your business is very important. You should think about what you need, how much money you want to spend, your technical skills, and the processes you want to automate. Look into different vendors, compare their features, and check reviews from other businesses like yours.
Start small by using one automation tool for a single process. This way, you will learn about the tool’s strengths, how easy it is to use, and how it affects your work. If the pilot project goes well, decide if you want to automate other processes or look for different tools.
Make sure the tools you choose work well with your current systems and workflows. They should also be easy for your team to learn and use. It's important to have good support and clear documentation to help with the setup and use of the tools.
Measuring the Impact of Automation
After you set up automation, it is important to watch how it helps your business and measure how well it works. You should create clear key performance indicators (KPIs) that help you see the benefits of automation and match your business goals.
Keep an eye on things like the time saved, cost cuts, error rates, customer happiness, and employee productivity. Look at these numbers often to see how well the automated tasks are doing and find ways to improve them.
By checking the ROI of your automation efforts, you can make smart decisions about using automation in more parts of your business, improving current processes, and getting the most from your automation projects.
Ensuring Data Security and Privacy During Automation
As businesses use automation more, keeping data safe and private is very important. Automation usually deals with sensitive information, so companies should focus on protecting that data.
Choose automation tools and platforms from trusted vendors that have strong security features. Look for things like data encryption, access controls, and compliance certifications. Make sure to back up your data often. Also, have strong password policies in place. It's important to teach employees about the best ways to keep data secure.
Stay updated on data privacy laws like GDPR and CCPA. Make sure your automation processes follow these rules.
The Role of Leadership in Driving Automation
To successfully adopt and use automation, strong support from leaders is important. A top-down approach works best. Leaders need to promote the initiative, explain why it matters, and create a culture that welcomes new technology. This is how leadership is key in building an organization that drives automation.
Strategic Decision-Making and Resource Allocation
Leaders are very important in making decisions about automation. They make sure that automation matches the main goals and targets of the business. This means finding the best areas to use automation for big results, like making customers happy, being more efficient, saving money, or encouraging new ideas.
To make automation work well, it's important to manage resources properly. Leaders must set aside enough money, time, and people to help automation projects. This includes buying the right tools, giving proper training, and ensuring continuous help and maintenance.
When leaders focus on investing in automation, they show that they care about technological growth and highlight its importance for the company.
Future Trends in Automation for SMBs
Automation is changing quickly. There are new trends that will impact the future of automation for small and medium businesses (SMBs). Staying updated on these trends can help businesses gain an advantage.
Let's look at some important trends that SMBs should pay attention to.
How Automation Shapes Customer Experience
Improving customer service is very important for a business to succeed. Automation helps a lot in providing great customer support. When businesses automate repetitive tasks, their customer service reps can spend more time on complicated issues. This allows them to provide more personalized help.
Also, automation helps businesses give quick and consistent service across different channels. This meets customer needs for fast and efficient support.
Personalization through Automated Customer Interactions
Automation helps businesses create personalized customer interactions on a large scale. This improves customer engagement and satisfaction. By using customer data and AI tools, businesses can shape their communication, offers, and support to meet individual preferences and needs.
For example, businesses can automate email marketing campaigns. These campaigns can send targeted messages based on customer behavior, purchase history, or demographics. Chatbots can also provide quick and personalized support. They help customers find the right information or solve issues fast.
When businesses offer tailored experiences that fit customers' unique needs, they build loyalty. This can lead to higher retention rates and more sales.
Faster Response Times and 24/7 Service Availability
In today’s busy world, customers want quick and efficient service. Automation helps businesses to reply faster and to be available all the time, which meets customer needs and boosts their satisfaction.
Automated email replies, chatbots, and self-service portals offer instant help, even after hours. This way, customers get support when they need it, no matter when they reach out.
Fast replies and constant availability create a good experience for customers. This shows that the business cares about their time and is dedicated to providing great service.
Marketing Automation for SMBs
Marketing automation is now a must-have for businesses of all sizes. It helps them organize their marketing efforts. This way, they can reach their target audience better and get more leads.
From email marketing to managing social media, we will look at how automation is changing marketing for small and medium-sized businesses.
Tools to Automate Digital Marketing Efforts
Many automation tools can help digital marketing for small and medium-sized businesses (SMBs). These tools save time, cut costs, and help improve marketing ROI. They come with different features to automate tasks in various marketing channels.
Email marketing platforms like Mailchimp, Constant Contact, and Sendinblue help businesses create and automate targeted email campaigns. They also allow businesses to manage subscriber lists, track email performance, and nurture leads. Social media management tools like Hootsuite, Buffer, and SproutSocial make it easy to post, schedule, and analyze social media content. This helps businesses stay active on social media platforms.
Using these automation tools lets SMBs improve their digital marketing. They can connect with their target audience better and generate good leads.
Streamlining Accounting and Payroll Processes
Accounting and payroll are very important for any business. However, doing them by hand can take a lot of time and can lead to mistakes. Accounting software helps automate these tasks. This makes processes easier and gives accurate financial records.
You can automate invoicing, expense tracking, and bank reconciliation. This helps cut down on manual data entry and reduces errors. Payroll software takes care of salary calculations, tax deductions, and payment processing. It makes sure payments are made on time and are correct, while also following tax rules.
By automating these important financial processes, small and medium-sized businesses can save time and money. They can also improve accuracy and gain better control over their finances.
Automated Budgeting and Financial Forecasting
Effective budgeting and financial forecasting are very important for smart business choices and future planning. Automated budgeting tools make it easier to budget. They give real-time insights into how well a business is doing financially. This helps businesses see how they are doing in reaching their financial goals.
Cash flow forecasting tools look at past data and trends to guess future cash in and out. This helps businesses manage their cash flow more easily, spot any issues, and make better financial choices.
By automating these tasks, small and medium businesses can enhance their financial planning. They can make better decisions and get ready for long-term success.
Quality Control and Maintenance Automation
Implementing internal automation for quality control and maintenance helps processes run smoothly. It ensures that standards are met with precision and efficiency. By using AI-powered predictive analytics and data analysis, small and medium-sized businesses (SMBs) can spot and solve problems before they become serious. This optimizes their workflows. Automated workflows allow real-time monitoring of quality metrics, which improves decision-making. Maintenance automation tools take care of routine tasks. This reduces the need for manual work and cuts down downtime. As a result, productivity and operational efficiency improve. This move toward automation boosts quality and helps SMBs use their resources wisely for business growth.
Communication and Collaboration Tools
Effective communication and working together are key to a successful business. Using internal automation tools can make these processes easier and help team members connect and be more productive. With chatbots, virtual assistants, and project management platforms, small and medium-sized businesses can have real-time conversations among team members no matter where they are. Tools like Slack, Microsoft Teams, or Trello allow for easy communication and task management, which helps improve workflow. These tools increase teamwork and create a positive work environment, which leads to more innovation. Focusing on communication and automation helps small and medium-sized businesses grow and work more efficiently.
Enhancing Team Collaboration with Automated Tools
In today's busy business world, working together as a team with automated tools is now a must, not just a nice extra. Using NLP-powered systems helps businesses improve communication, make task assignments easier, and increase productivity. Automated workflows keep team members on the same page, help meet deadlines, and ensure projects move forward smoothly. Plus, real-time data analysis allows for quick decision-making, leading to a more flexible work environment. These tools let teams focus more on strategic planning and creativity, instead of wasting time on repetitive tasks. Using these advancements helps create better teamwork and leads to real business growth.
Automated Reporting and Information Sharing
In today’s busy business world, automated reporting and sharing information are very important for small and medium businesses (SMBs) that want to work better and make choices based on data. By using data analytics and AI, businesses can make their reporting processes faster and get instant access to important insights. Automated systems help share information quickly between teams, and they also improve accuracy by reducing mistakes made by people. With customized dashboards and automated notifications, companies can stay quick and ready, giving team members the latest updates. This helps drive informed actions and smart strategic planning. Using automated reporting is not just a trend anymore; it's something SMBs must do to stay competitive in the changing market.
Virtual Meeting and Project Management Tools
Managing projects well and working together smoothly is important for small and medium-sized businesses (SMBs). Virtual meeting and project management tools make communication easier and boost productivity. By using platforms like Asana or Trello, team members can coordinate tasks live, making sure they meet project goals. Tools such as Zoom or Microsoft Teams help with virtual meetings, letting remote team members connect easily. These solutions powered by NLP improve workflows and project results. Using virtual meeting and project management tools helps SMBs strengthen their automation processes, leading to success in today’s changing business world. Use technology to make the most of your team’s potential.
Customer Support and Service Automation
Automating customer support and service processes is very important for small and medium-sized businesses (SMBs) that want to work better. By using chatbots and AI, businesses can improve how they interact with customers. They can also solve problems faster and keep track of feedback in a better way. These tools help make response times quicker and provide personalized experiences, which makes customers happier. Automated ticketing systems help in organizing how problems are solved, leading to quick answers. Also, tracking customer feedback helps businesses see what is working and keep improving. By adopting customer support automation, SMBs can provide great service while using their resources wisely. This can help in driving business growth.
Chatbots and AI in Customer Service
By using chatbots and AI in customer service, small and medium-sized businesses (SMBs) can change how they connect with customers. These smart tools not only speed up responses but also create more personal interactions, which makes customers happier. AI chatbots help businesses answer questions quickly and provide accurate help right when it's needed. By using data analytics, these systems can study customer interactions. This helps SMBs understand their target audience better and adjust their services. This forward-thinking method not only simplifies tasks but also boosts customer experiences, leading to lasting growth.
Customer Feedback and Resolution Tracking
Effective feedback from customers and tracking issues are very important for small and medium-sized businesses using automation. By using AI tools for checking customer feelings and analyzing data, businesses can learn a lot about customer experiences. Fast feedback helps solve problems quickly, which makes customers happier. Automated tracking systems make sure that no feedback is missed. Using NLP to look at customer interactions helps improve how businesses solve issues. Small and medium-sized businesses gain better ways to deal with problems, which increases customer loyalty. These better processes not only make customer experiences good but also help with long-term business growth and success.
Metrics and KPIs to Measure Automation Success
Tracking metrics and Key Performance Indicators (KPIs) is very important for understanding how well automation works in small and medium businesses (SMBs). Metrics such as process efficiency, error rates, and cost savings offer clear insights into how automation efforts are affecting the business. Also, keeping an eye on KPIs like turnaround times, customer satisfaction, and workforce productivity helps businesses measure how successful their automation strategies are. By looking at these numbers, SMBs can find ways to improve, make their automation better, and match their processes to important goals. This can help them grow steadily and stay ahead of the competition in the market.
Long-term Benefits vs. Upfront Costs
Many small businesses might worry about the initial costs of automation solutions. But, it's important to see past these short-term expenses and think about the long-term gains they can offer. When businesses use automation tools, they can make operations smoother, work better, and boost productivity. In the long run, these systems can lead to big savings, higher income, and a stronger business model. Even though the first cost may look high, the long-term benefits of internal automation are much greater than the upfront costs. This way, small businesses are set up for growth and success in a tough market.
Case Studies: ROI Achieved by SMBs
By looking at case studies, we can see how small businesses benefit from internal automation. These real-life examples show that using NLP tools and predictive analytics can help a small business grow. For instance, AI chatbots make customer service easier, and data analysis improves project management. The results are significant. With careful planning and smart use of technology, these success stories highlight the chance for rapid growth and better efficiency. When small businesses use automation, they enjoy major improvements in their operations. This also helps them stand out in the market.
Preparing for the Future of Automation
As businesses move forward, getting ready for automation is very important for small and medium-sized businesses (SMBs). It is essential to accept new technologies and promote a learning culture. Staying updated with industry trends and being flexible are critical for long-term growth. It is vital to understand how automation affects workflow and team dynamics for success. When SMBs invest in tools like generative AI and predictive analytics, they can stay ahead. Good strategic planning for using robotic process automation and AI technologies will help improve efficiency and encourage innovation across the organization.
Continuous Learning and Adaptation Strategies
Continuous learning and adapting are very important for small and medium-sized businesses (SMBs) when it comes to automating internally. By keeping up with industry trends and new technologies, these businesses can use data analytics and AI to improve their processes. Using generative AI and predictive analytics helps companies evolve quickly and meet changing customer needs. Training team members on new tools and workflows helps ensure a smooth switch to a tech-focused environment. By creating a culture of continuous learning, small businesses can change quickly and make the most out of automation in their entire organization.
Emerging Technologies SMBs Should Watch
As businesses change, it is important for small and medium-sized businesses (SMBs) to use new technologies if they want to grow. One thing to watch is generative AI. This technology can really change how we create content and automate tasks. Also, using robotic process automation (RPA) can make processes smoother by taking care of repetitive tasks quickly and effectively. SMBs should look into using predictive analytics. This can help them make smart choices and keep up with changes in the market. By adopting tools like AI, RPA, and analytics early, SMBs can improve efficiency and stay competitive in today’s fast-moving business world.
Building a Sustainable and Adaptable Business Model
In today’s fast-changing business world, creating a strong and flexible business model is very important for small and medium-sized businesses (SMBs) that want to succeed in the long run. By using internal automation solutions, companies can make their operations smoother, use their resources better, and react quickly when the market changes. Using NLP tools for data analysis and predictive analytics helps with strategic planning that is based on current insights. This smart method helps the organization stay competitive and adapt to new industry trends. Adopting automation helps improve efficiency and encourages a culture of innovation and ongoing growth within the entire organization, supporting business growth and strength.
Conclusion
In conclusion, using internal automation is a key advantage for small and medium-sized businesses (SMBs). It helps them simplify their work, increase efficiency, and promote growth. By using advanced tools like AI, chatbots, and automated reports, businesses can improve productivity and create great customer experiences. Legal automation helps them follow laws, reduce risks, and build trust. Checking the return on investment (ROI) of automation through useful metrics and case studies allows SMBs to make smart choices. In the future, learning and using new technologies will be important for SMBs to stay competitive and protect their business.
Frequently Asked Questions
What are the first steps to begin automating my SMB?
To start automating your SMB, look for repetitive tasks that you can automate. Then, research and find the right automation tools that fit your business. Teach your team how to use these tools well for a smooth change.
How can I ensure my data is secure during automation?
Use data encryption, access controls, and regular security checks to protect data during automation. Store your data in a secure cloud and follow industry rules for extra safety. Always be alert for cyber threats and teach employees about data security practices.
What are the most cost-effective automation tools for SMBs?
Find budget-friendly automation tools. Use Asana for project management, HubSpot for CRM, and Zapier for workflow automation. These tools help small and medium-sized businesses (SMBs) work better and get more done. Check out these options to improve your operations without spending too much.
Can automation help in scaling my business operations?
Automation can really help small and medium-sized businesses grow. It does this by making tasks smoother, improving efficiency, and lowering mistakes. When businesses use automation tools for things like quality checks, following legal rules, helping customers, and measuring ROI, they can be more productive. This opens up more chances for growth.
How does automation impact
Automation helps businesses work better. It makes processes easier and faster. It also cuts down mistakes. Teams can work together more efficiently. Automation helps businesses follow the law and improve support for customers. For small and medium businesses (SMBs), checking the return on investment (ROI) in automation is very important. To be ready for the future, companies need to keep learning and adjust to new technologies.
