Ratio

Simplifying the way in which consumers pay and are paid their bills.

🎉
Raised $2.5M USD
YEAR
2023
EXPERTISE
Brand
Development
UI/UX
PLATFORMS
Web App
MARKET
Canada

Ratio

Ratio is the most cost-effective payment processing platform in Canada. The platform was built to auto extract data from your invoices, make sure that the correct approvals are in place, schedule payments in the future to maximize cash flow, and much more.

The Brand

We helped Ratio craft a distinctive brand identity by cultivating a balance of simplicity and strength. By infusing such characteristics, we transformed Ratio’s product and customer experience while helping them achieve a modernized and recognizable look.
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The product

Similar competition in the space had slow, blocky, and confusing experiences - making it difficult and redundant to update. We wanted to separate Ratio from its competitors, utilizing specific strategies that would optimize their platform. By integrating multiple API’s, users are able to pay and get paid through their bank account, credit card, or cheque, achieving the fastest and most intuitive processing available on the market.

The product

Pay & Get Paid
Our design utilizes the most efficient processes on the market. With every payment option available, our user design allows for fast, intuitive, and smarter processing so you can do what needs to be done.
Dashboard
The dashboard experience was designed to provide valuable, organized, and immersive data to help you get ahead. Tracking your tasks, trends, transactions, and any other relevant information is made simple and efficient through our design.
Curated Experience
With saved contacts, custom preferences, and personal insights, our design encourages a curated and powerful experience in the simplest way.

The results

Our engagement helped Ratio create their product in a tenth of the time, at a tenth of the cost, without sacrificing any UI/UX functionality. Because of this, Ratio was able to cost-effectively launch their MVP and test, validate, and hypothesize their market faster than ever before. This enabled Ratio to raise $2 million, building their internal team, and positioning the product to a wider Canadian market.